Family Dollar Reaches Out to Mommy Bloggers & Value Seekers

Mathews, North Carolina based discount retailer Family Dollar has launched a campaign to promote its new Private Brand Family Gourmet. The campaign takes advantage of the mommy blogger phenomenon to reach value seeking customers . Social Spark is a sponsorship marketplace that connects bloggers with advertisers who will compensate them when they write blog posts about their products, services and websites on their own blog.

SocialSpark requires that all sponsored posts include an in-post disclosure. And directs bloggers that they are free to share real opinions. All links are 100% no-follow and SEO friendly.

In this post Tara Kuczykowski a married mom of three boys and two girls, ages 2 to 8 years, living in Columbus, OH and author of Deal Seeking Mom speaks directly to her more than 80,000 deal seeking readers. According to her blog: “she is a former career-oriented professional turned stay-at-home mom, reconciling champagne tastes with a tap-water budget was a challenge, especially with a large family. By learning how to cut costs on her family’s basic needs, she has found the key to having more disposable income for the things in life that make it worth living.

Tara is introducing the basics of couponing to a new generation of coupon clippers through her money-saving blog, Deal Seeking Mom, teaching readers across the U.S. how to stretch their budgets in order to make room for occasional splurges. Living the good life while spending less is possible with just a little effort.”

Take a look at her post

Family Dollar: New Family Gourmet Brand + Coupons (More than a dozen Private Brand coupons)

This post brought to you by Family Dollar. All opinions are 100% mine.

Family Dollar just launched a new line of store brand products called Family Gourmet! While I’ve not tried these products personally yet, Family Dollar is really positioning these products as an excellent way to save families money by lowering their price and not their standards.

With a 100% money back guarantee, you’ve really got nothing to lose by giving them a try. And chances are you’ll end up gaining money in your wallet!

Take a look at these potential savings:

  • Family Gourmet Ground Roast Coffee 34.5 oz vs. Maxwell House Original 34.5 oz ($2.50 savings)
  • Family Gourmet Non Dairy Creamer 16 oz vs. Coffee Mate Creamer 16 oz ($1.25 savings)
  • Family Gourmet Apple Juice 64 oz vs. Motts Apple Juice 64 oz ($0.60 savings)
  • Family Gourmet Berry Crunch Cereal 15 oz vs. Quaker Cap’n Berry Crunch 15 oz ($0.75 savings)
  • Family Gourmet Buttermilk Pancake Mix 32 oz vs. Aunt Jemima Buttermilk Pancake Mix 32 oz ($0.85 savings)
  • Family Gourmet Pancake Syrup 24 oz vs. Aunt Jemima Country Ranch Syrup 24 oz. ($0.50 savings)

All of the Family Gourmet products are quality tested to match the national brand name products. Be sure to check out the Family Gourmet page for additional money-saving coupons!

Have you tried the Family Gourmet line yet? If so, what are your thoughts?



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.