Bon Apétite Features America’s Choice Yogurt

This week Private Brand receives welcome attention from food magazine Bon Apétite. Whose weekly taste test blog “Supermarket Standoff” conducts a taste test on supermarket yogurt. According to the story the test evaluated straight-up nonfat, plain yogurt. “Nonfat” because hemlines are climbing up (and yes, it’s T minus 10 weeks to swimsuit season). “Plain” because we’re thinking of it as an ingredient for smoothies, curries, and salad dressings. Plus, testing these brands’ plain versions is like testing a base recipe; if it’s good, the flavored versions have a better chance.

Nutritionist Marissa Lippert’s number 2 pick is non other than A&P/Food Emporium’s America’s Choice All Natural Plain Fat Free Yogurt
Nutrition: One serving (1 cup/227g) = 130 calories, 0g total fat, 5mg cholesterol, 200mg sodium, 610mg potassium, 18g carbs, 16g sugars, 13g protein, 0% vitamin A, 8% vitamin C, 45% calcium, 0% iron
Ingredients: Cultured pasteurized grade A nonfat milk and nonfat milk solids, contains live and active yogurt cultures
Cost: $2.99 for a 32-oz. container at The Food Emporium in New York City.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.