This week Private Brand receives welcome attention from food magazine Bon Apétite. Whose weekly taste test blog “Supermarket Standoff” conducts a taste test on supermarket yogurt. According to the story the test evaluated straight-up nonfat, plain yogurt. “Nonfat” because hemlines are climbing up (and yes, it’s T minus 10 weeks to swimsuit season). “Plain” because we’re thinking of it as an ingredient for smoothies, curries, and salad dressings. Plus, testing these brands’ plain versions is like testing a base recipe; if it’s good, the flavored versions have a better chance.
Nutritionist Marissa Lippert’s number 2 pick is non other than A&P/Food Emporium’s America’s Choice All Natural Plain Fat Free Yogurt
Nutrition: One serving (1 cup/227g) = 130 calories, 0g total fat, 5mg cholesterol, 200mg sodium, 610mg potassium, 18g carbs, 16g sugars, 13g protein, 0% vitamin A, 8% vitamin C, 45% calcium, 0% iron
Ingredients: Cultured pasteurized grade A nonfat milk and nonfat milk solids, contains live and active yogurt cultures
Cost: $2.99 for a 32-oz. container at The Food Emporium in New York City.