Pentawards 2011 Announced the Juries

The 5th edition of the annual major world competition exclusively devoted to packaging design, Pentawards 2011, will be judged by an international jury (Europe, the Americas, Asia-Pacific) represented by prestigious marketing specialists and designers. The competition features more than 50 categories including a number of categories focused on Private Brand. Past Private Brand winners have included packaging from Homebase, Marks & Spencer, Albert Heijn, Duane Reade, Fresh and Easy, Waitrose, Delhaize and Boots.

5 types of awards including will be given out: Bronze, Silver, Gold, Platinum and Diamond Pentawards. In order to judge comparable creations, the presented works will be grouped in 5 major categories and more than 44 sub-categories. The Pentawards ceremony will be presented on September 29, 2011 in New York, Times Square, Marriott Le Marquis.

Registration will be open online from April 4 to May 20, 2011 for all packaging, or line of packaging, created or placed on the market since January 1, 2010, anywhere in the world.

Entry fee per creation submitted in a category:

Early bird—from April 4 to April 15—€150

Full registration—April 16 to May 13—€195

Last chance—from May 14 to May 20—€225

Attention: there will be no extension of the registration deadline.

The site www.pentawards.org is accessible in English, French, Spanish, Portuguese, German, Russian, Japanese and Chinese.

Pentawards 2011 jury list:

Gerard Caron (president of the jury)—Admirable Design—Paris (France)

Michael Aidan—Danone Waters—Paris (France)

Mark Cowan—Cowan Group—Melbourne (Australia)

Raf de Geyter—Procter & Gamble European HQ—Brussels (Belgium)

Dan Dittmar—Bic Corporation—Shelton, CT (USA)

Bruce Duckworth—Turner Duckworth—London & San Francisco (UK/US)

André Hindersson—Silver—Stockholm (Sweden)

Brian Houck—The Dial Corporation (Henkel)—Scottsdale, AZ (USA)

Yoshio Kato—Suntory—Tokyo (Japan)

Adrian Pierini—Pierini Partners—Buenos Aires (Argentina)

Graham Shearsby—Design Bridge—London (UK)

Jennifer Tsai—Proad Identity—Taipei (Taiwan)

Yuan Zong Lei—Jahwa Group—Shanghai (China)



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.