IGA Private Brand Partners with Wounded Warrior Project

Christopher Durham Mar 10, 2011 0

IGA the global alliance of more than 4000 independently-owned and operated supermarkets including some 1750 IGA supermarkets in the United States has joined forces with the charity Wounded Warrior Project (WWP) — an organization whose mission is to honor and empower soldiers wounded in combat– to create IGA USA’s first IGA Private Brand cause marketing initiative.
The national promotion will run in participating IGA stores from Memorial Day Weekend through Labor Day weekend—IGA will donate 10¢ from the sale of every specially marked case of IGA Private Brand water to the Wounded Warrior Project. IGA plans to donate as much as $100,000.
“For more than 80 years now, IGA Retailers have been building the brand’s reputation by doing their part to give back and support worthy causes in the communities they serve,” said Dave Bennett, IGA SVP of procurement and private brands. “It is only natural that we would use the power of our IGA Private Brand line to align IGA and its retailers with the causes that matter to today’s consumer on a national level, as well. This initiative will raise much-needed funding to help wounded service members with everything from physical health and wellness, counseling, family aid, and job assistance.”
“Thanks to IGA, who believe in our mission of honoring and empowering wounded warriors, we are able to further enhance our unique programs and services for the wounded and their families,” said Adam Silva, Wounded Warrior Project chief development officer. “Whether through caregiver retreats, combat stress programs, career and education services, or adaptive sporting opportunities, warriors are armed with the tools essential to not just survive their injuries but to thrive and achieve personal and professional success.”


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Christopher Durham

Vice President of Retail Brands at Theory House

Christopher Durham is the founder of My Private Brand and the VP of retail brands at Theory House, the branding and retail marketing agency. He is the author of “Fifty2: The My Private Brand Project,” a consultant, strategist and retailer who has worked with the world’s largest retailers to build, manage and grow compelling billion dollar brands.

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