Weis Markets To Give Away 4,000 Bags Worth of Private Brand Products

Mechanicsburg, Pennsylvania-based grocer Weis Markets is giving away 4,000 bags with more than $50 worth of free Private Brand products and coupons, with a combined value of nearly $220,000, in the neighborhoods near its store on Bumble Bee Hollow Road in the Upper Allen Township section of Mechanicsburg, PA
The Weis Brand Giveaway is part of the Grand Re-Opening celebration for its Bumble Bee Hollow store, which has been extensively remodeled and now has expanded service departments. The Giveaway will take place over the next ten days.
“While some people celebrate Mardi Gras, we celebrate Grand Re-Openings with huge Giveaways,” said Weis Markets Spokesman Dennis Curtin. “Over the next nine days, our store team will be in the neighborhoods near our Bumble Bee Hollow store will be giving away nine of our best store brand products free of charge along with six high-value coupons.”
The Giveaway bags come in Weis Reusable bag containing Weis Quality Toasted Oats, Weis/Utz Five Star Potato Chips, Weis Quality Hamburger buns (8 Ct), Weis Quality EZ Squeeze Ketchup, Weis Quality Barbecue Sauce, Weis Quality Squeeze Mustard, Weis Quality Sugar Free Iced Tea Mix, Weis Quality heavy duty assorted cutlery (16 forks, 16 spoons and 16 knives) and Weis Quality Paper towels.
The bag also contains six coupons including one offering $10 off a $50 order, dollar off a gallon of gas (maximum 20 Gallons) at any Weis Gas N’ Go and Sheetz’ locations for a new or transferred prescription along with discount coupons for the store’s perishable departments.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.