Sip A Glass Of Private Brand Wine at Colonial Williamsburg

Colonial Williamsburg now has a new Private Brand wine made from local Virginia grapes produced by Prince Michel Winery. Varieties include chardonnay, merlot, cabernet sauvignon and a foundation reserve made from a blend of merlot and cabernet created especially for Colonial Williamsburg. The Colonial Williamsburg Foundation operates the world’s largest living history museum in Williamsburg, Virginia—the restored 18th-century capital of Britain’s largest, wealthiest, and most populous outpost of empire in the New World. The new Colonial Williamsburg Private Brand joins the Williamsburg Inn Private Brand wine, which is produced from grapes from California’s Napa Valley.

Colonial Williamsburg chefs and beverage staff tasted more than 50 different wines from across Virginia before selecting Prince Michel.

According to an article in the  Williamsburg Yorktown Daily “We gave our distributors the criteria we were looking for in the wines, and then we blind tasted the selections so no winery was given any preferential treatment,” said Williamsburg Lodge executive chef Rhys Lewis.

Tasters didn’t know which wineries didn’t make the cut.

At a recent “Wine, Wit and Wisdom,” which is a wine tasting and pairing Lewis holds each Saturday at the Lodge, participants unknowingly sampled the new Colonial Williamsburg Foundation Reserve blend and rated it as good as or better than the California wines served that evening.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.