Malaysian Trade Delegation To Attend The World Of Private Label In Amsterdam

The Malaysia External Trade Development Corporation (Matrade) will lead a delegation to the “World of “Private Label” 2011 trade show to be held at the Amsterdam RAI exhibition centre in the Netherlands from May 24 to 25.

The “World of Private Label” is Europe’s renowned Private Brand trade show where buyers and category managers purchase Private Brand products for supermarkets and department stores from Europe and other countries and contract with manufacturers and suppliers from all over the world, both in the food and non-food categories.

At the “World of Private Label” 2010, Malaysian companies conducted negotiations for goods valued at RM1.3 million, said Matrade in a statement today.

“The “World of Private Label” is a very special event, open only to established buyers who are interested in sourcing and contracting for products,” said Matrade Chief Executive Officer Datuk Noharuddin Nordin.

He said Malaysian manufacturers and exporters wishing to expand their markets, without having to invest in costly marketing campaigns in the promotion of their brands, should consider registering with Matrade to participate at “World of Private Label” 2011.

During the two-day event, Malaysian companies can interact with leading international buyers of considerable purchasing power.

He also said Matrade would organize a Malaysian pavilion for local suppliers looking at the ever-growing private label market in Europe and beyond.

Retail statistics show that private label products command a growing share of total retail sales.

Within Europe, Switzerland remains the overall leader where private label products have a 53 per cent market share, followed by the United Kingdom (47 per cent), Germany (41 per cent), France (35 per cent) and Netherlands (26 per cent). Market share in Spain rose to over 40 per cent for the first time.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.