Sunflower Markets Debuts New Logo & Promises New Private Brand

Boulder, Colorado based natural and organic grocer Sunflower Farmers Market has updated its logo to add a new visual element, while still using the sunflower and familiar blue and yellow colors. The logo officially debuted in the February 23 weekly flyer and on their website. The flyer features the new logo as well as a refreshed layout that complements the updated logo.
The new logo will transition to the chains 32 stores in the coming months, including the exterior and in-store signage as well as Sunflower’s Private Brands.

The Private Brand products will not only feature the new logo, but completely new packaging design. This redesign extends across a wide variety of Sunflower products, including frozen foods, canned goods, grocery items, organic foods and bottled drinks.

Sunflower’s new CEO, Chris Sherrell, said, “While the iconic sunflower and the familiar blue and yellow colors keep the logo recognizable to customers, the refreshed logo is fitting for a company whose future is very bright,” said Sherrell. “With two grand openings on the horizon this spring, as well as new programs, savings and incentives for our customers, we are focused on delivering the very best prices, products and customer service.”

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.