The agency spent six weeks on the project, with the finished design set to be rolled out to stores across the country in April.
The company created the original design for Blockbuster’s ice cream two years ago and was asked to create a new look as Blockbuster prepared to increase the number of sku’s and switch packaging from plastic tubs to cardboard drums.
The new design features an iconic movie clapperboard surrounded by key ingredients from each of the range’s six flavors – Chocolate Brownie, Rocky Road, Strawberry Cheesecake, Millionaires Shortcake, Cookie Dough and Caramel Crunch. Each of the six drums also has an individual colors scheme to match the varying flavors.
Commenting on the project, David Rogers, owner and creative partner of We Are Pure, said: “The home entertainment market is growing and the success of the entire confectionary range is testament to this. Packaging design inevitably plays an important part and it’s a pleasure to work alongside Blockbuster to create a striking and effective brand identity for its confectionary offering.”