PB CAREERS: Vice President, Marketing Strategy – Private Brands – Macy’s

Vice President, Marketing Strategy – Private Brands – Macy’s
Job Number: MAR00257
New York City, New York

Overview of Position: Responsible for directing the Marketing Strategy team within the Private Brand function, a $4.5B enterprise. Leads the development of all brand campaigns, and overseas media planning and market research efforts. Reports to the SVP, Marketing.

Key Accountabilites:

Brand Management:

  • Drive Marketing team’s campaign planning process as they develop three-dimensional marketing strategies for all brands; includes brand identity & positioning, national advertising, public relations, special events, packaging, in-store presentation, and internal communications.
  • Spearhead special projects and partnerships with third parties to enhance strategies for “big ideas,” including cross-FOB initiatives and new brand launches.
  • Supervise execution of all brand collateral, including in-store signage, packaging, direct mail and magazine advertising, and internal communications tools.

Media Planning & Consumer Insights:

  • Manage relationship with Macy’s media agency to determine optimal media mix for each brand, and establish appropriate methodology for measuring media effectiveness.
  • Determine market research needs, including optimization of Macy’s Dunnhumby/Shop Analysis database; implement research studies in partnership with product team, and synthesize results to inform future marketing strategies.

Relationship Management:

  • Serve as primary liaison between Marketing and senior management of  Macy’s Private Brands, Macy’s Inc. and Macys.com.
  • Collaborate with SVPs across all business categories (RTW, Men’s, Kids, Center Core, Home) to identify emerging business opportunities and develop compelling, innovative launch strategies.
  • Partner with VPs of Creative, Production, Visual Merchandising and Communications to ensure that Marketing team is collaborating effectively and meeting time and action goals.
  • Manage the professional development of all members of the 7-10 person Marketing Strategy team; conduct regular touch base meetings with direct reports.
  • Set goals and negotiate contracts with outside consultants, including PR agencies and market research firms.

Financial Planning:

  • Manage $25MM annual marketing budget that aligns with sales plans and business opportunities; ensure that Marketing team adheres to budget and identifies cost savings.
  • Lead development of $65MM co-operative marketing budget in partnership with VP, Marketing Finance and Macy’s Inc. Marketing team.

Skills Summary:

  • Bachelor’s degree in a related field; MBA a plus.
  • 10+ years experience in marketing, advertising, retail and/or fashion.
  • Innovative marketer who takes calculated risks and demonstrates results.
  • Dynamic leader with ability to motivate & develop a team, communicate effectively & persuasively with others, and establish credibility with senior management.
  • Strong analytical & organizational skills; ability to prioritize multiple tasks simultaneously in fast-paced environment.
  • Proficiency in Microsoft Office; familiarity with FileMaker and Lotus Notes.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.