Target Celebrates Five Years of Private Brand Fashion with GO International

This spring, Minneapolis-based fast fashion discounter Target is celebrating the five-year anniversary of its fashion-forward, affordably-priced GO International Private Brand program with a collection that features 34 dresses from 17 past GO International designers. Ranging in price from $24.99 to $44.99, the GO International Designer Collective will be available March 13 through April 10, 2011 at most Target stores and Target.com.

“GO International has an incredible following and we wanted to provide women who love fashion with a second chance to get their hands on some of the program’s most popular dresses,” said Trish Adams, senior vice president of apparel and accessories, Target. “The GO International Designer Collective offers Target’s guests a stylish, affordable collection and celebrates the many talented designers who helped make this program a success.”

Target introduced the GO International Private Brand program in 2006 to offer fashion from the industry’s hottest designers to Target’s guests for a fraction of the price. Each collection combines Targets unique Private Brand fashion sensibilities with the hottest designers from around the world. Each collection is available only for a limited time, creating a sense of excitement for trend-minded shoppers and reinforcing Target as a premier destination for fast fashion at an affordable price. A testament to the relevancy of great design, the 34 dresses included in the GO International Designer Collective remain as fashionable today as when they were first introduced.

Available exclusively at Target, the limited-edition collective features dresses from Luella Bartley, Tara Jarmon, Paul & Joe (by Sophie Albou), Behnaz Sarafpour, Proenza Schouler (by Jack McCollough and Lazaro Hernandez), Libertine (by Johnson Hartig), Alice Temperley, Erin Fetherston, Jovovich-Hawk (by Milla Jovovich and Carmen Hawk), Rogan (by Rogan Gregory), Richard Chai, Jonathan Saunders, Thakoon (by Thakoon Panichgul), Tracy Feith, Rodarte (by Laura and Kate Mulleavy), Zac Posen and Tucker (by Gaby Basora).



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.