A&P Appoints Kevin Broe, VP of Private Brands

The struggling once iconic grocer Great Atlantic & Pacific Tea Co. (A&P) has appointed six newly recruited executives to its merchandising and marketing team to help the US retailer enhance value for customers, while reducing structural and operating costs.

The troubled retailer today announced the appointment of Kevin Broe as vice president of own brands, Marie Robinson as senior vice president of supply and logistics and Nancy Gaddy as vice president of deli and bakery.

Meanwhile, Harry Giglo has joined as vice president of meat and seafood, Bob Weidner has been named vice president of customer experience and space management and Corey Pearson has been appointed vice president of pricing and analytics.

Speaking about the appointments, A&P executive vice president of merchandising and marketing Tom O’Boyle said: “A key element of our comprehensive turnaround is to further enhance value for our customers and their shopping experience in our stores through our broad selection of food products and superior service. Marie, Nancy, Kevin, Harry, Bob and Corey are proven, high caliber leaders, and their combined expertise will significantly strengthen our merchandising and marketing organization and supply chain, and advance our operational and financial restructuring.”

Broe will replace the former VP of Private Brands Doug Palmer and lead the company’s Private Brand initiatives, he was previously of president of sales and merchandising of own brands for Supervalu Inc.

Robinson will be responsible for streamlining and enhancing A&P’s supply and logistics operations. She was previously senior vice president of supply and logistics at Smart & Final.

Gaddy will enhance the company’s deli and bakery offer to provide a “superior value proposition”. She was previously vice president of deli, bakery and food service operations for Winn-Dixie Stores.

Giglio will improve the meat and seafood offer and value proposition for customers. He was previously vice president of perishables for Weis Markets.

Weidner will work to revamp the instore experience including the merchandising sets and layouts. He was previously senior vice president of US operations for Prism.

Pearson will develop and implement pricing strategy and systems as well as everyday pricing, including costs and deals. He was previously director of merchandising execution for Supervalu.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.