Private Label Hall of Fame 2011 Class Members Announced

The Private Label Manufacturers Association (PLMA) and the trade publication “Private Label magazine” announceed this year’s inductees to the Private Label Hall of Fame.

Nominations were solicited from a broad spectrum of executives involved in the marketing, distribution, and manufacturing of store brands today.

The new inductees to the Private Label Hall of Fame will be featured in a special editorial section in the upcoming Private Label magazine March-April 2011 issue and will be honored at PLMA’s Annual Meeting and Leadership Conference on March 24-27 in Scottsdale, AZ.

John Mackey

Michael Jandernoa

2011 Class Members
The 2011 Class Members of the Private Label Hall of Fame are:

Mike Jandernoa, Perrigo, Co. (retired)
John Mackey, Whole Foods Market
Bill Moran, Save-A-Lot, (retired)
Herb Pease, Sr., Marketing Management Inc. (deceased)

Bill Moran

Selection Criteria
Qualified nominees for the Private Label Hall of Fame should be career private label professionals– living or deceased — who have contributed to the growth of store brands in the consumer marketplace in one or more of the following ways:

  1. Have served as a leader in store brand product development and innovation;
  2. Have advanced the growth of store brands through the creative use of marketing, merchandising, and promotions;
  3. Have contributed significantly to store brand technology in terms of manufacturing, packaging, label design, and quality assurance;
  4. Have served as a champion of store brands within their own companies and business communities, as well as in the consumer marketplace.


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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.