Private Brand Super Sale & Home 360 From Food Lion

Salisbury, North Carolina – based grocer Food Lion is once again promoting its Private Brands with its now famous Private Brand Super Sale featuring its Food Lion branded products and its GM, cleaning, baby and pet Private Brand Home 360.  I have a special place in my heart for Home 360  as it was one of the brands I worked with Immotion Studios/MMI to create while I was at Food Lion. The promotion will allow customers to save up to $10 when they purchase qualifying Private Brand products between March 2 and March 29th. The more they buy the more they save.

  • BUY 4 SAVE $1.00
  • BUY 6 SAVE $1.50
  • BUY 8 SAVE $2.00
  • BUY 10 SAVE $2.50
  • BUY 20 SAVE $5.00
  • BUY 40 SAVE $10.00

In addition to the Super Sale Home 360 will be featured in a variety of store signage as well as a 6-week digital media campaign focused on paper, cleaning products, detergent and pet & baby.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.