Private Brand Meat & Bread

Regular readers may know that my list of passions extends beyond Private Brands to food and restaurants; consequently I love it when the two collide. The new Vancouver, British Columbia restaurant Meat & Bread features a small protein centered menu that includes a trendy collection of sandwiches ranging from porchetta to meatballs, Yum.

Vancouver-based creative studio Glasfurd & Walker recently completed the identity and all brand design for the restaurant. Based on the idea of “man made” the agency created a strong typography based, clean identity and Private Brand design for the restaurant. The design extends to stationery, signage, packaging and web. To compliment the hand crafted aesthetic of the restaurant, the main signage was hand painted onto glass, and all take out bags are hand stamped with the logo.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.