Daily Archives: Feb 9, 2011 »

Private Brand “Green Things” from Fresh & Easy

Christopher Durham February 9, 2011 0

Tesco’s US chain Fresh & Easy Neighborhood Market with the help of the design consultancy P&W have developed a new line of Private Brand of eco paper and cleaning products. The line consists of

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Private Brand Cosmetics From American Eagle

Christopher Durham February 9, 2011 0

Portland Oregon based design firm and branding agency Ziba created new packaging design for Aerie Private Brand cosmetics by American Eagle. According to a case study on Ziba’s website: Aerie’s primary focus was affordable

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Private Brand Organically Grows

Christopher Durham February 9, 2011 0

The mainstream press continues the tell the Private Brand story framed through the ever present lens of value so it is no surprise to discover this story from The Chatanooga Times Free Press, the

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