PLMA Live! Inside Washington with Erik Winborn

This month’s edition of the video magazine PLMA Live! from the Private Label Manufacturers Association (PLMA) features an interview with former Walmart executive Erik Winborn the President, Winborn Solutions LLC. In the interview Winburn presents his unique insider perspective on what’s going on in Washington and how it will impact Private Brands.

Watch PLMA Live!



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Christopher Durham
Christopher Durham is the President of My Private Brand and the Co-founder of The Vertex Awards. He is a strategist, author, and consultant who has worked with Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro, Lowe’s, Food Lion, Hannaford and more building private brands. Durham has published five definitive books on private brands including his first book Fifty2: The My Private Brand Project. In 2017, he will debut his latest book Vanguard: Vintage Originals a look at innovation and disruption in private brand going back to the mid-1800’s. Durham lives in Charlotte, NC with his wife Laraine and two daughters Olivia and Sarah.