PLMA Live! Inside Washington with Erik Winborn

Christopher Durham Feb 8, 2011 0

This month’s edition of the video magazine PLMA Live! from the Private Label Manufacturers Association (PLMA) features an interview with former Walmart executive Erik Winborn the President, Winborn Solutions LLC. In the interview Winburn presents his unique insider perspective on what’s going on in Washington and how it will impact Private Brands.

Watch PLMA Live!


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Christopher Durham

Vice President of Retail Brands at Theory House

Christopher Durham is the founder of My Private Brand and the VP of retail brands at Theory House, the branding and retail marketing agency. He is the author of “Fifty2: The My Private Brand Project,” a consultant, strategist and retailer who has worked with the world’s largest retailers to build, manage and grow compelling billion dollar brands.

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