Eden Prairie-based Supervalu said Tuesday that it recently launched Buck Range Light, a new Private Brand beer—which costs about $6 for 12 cans, similar in price to well-known rivals Busch Light and Keystone Light.
“Supervalu’s goal in creating a new private brand beer is to provide customers a fair, low-price option with the same great taste as leading national brands,” Trent McKinster, Supervalu’s director of beer, said in a statement.
The new beer will be sold at a variety of Supervalu retail locations, including Cub Foods, Albertsons, Jewel-Osco, and Farm Fresh. The company said that it will look at expanding Buck Range Light’s distribution into additional markets in the future.
Supervalu already offers a full line of better private brands, including craft beers RJ King Wingwalker and Metolius and import beers Gouden Haven and San Lucas.
Supervalu is also supporting the new Private brand with a standalone single page website – buckrange.com.