Wegmans Launches Private Brand “Products We Love” Contest.

Rochester, New York based grocer Wegmans is celebrating the 10th anniversary of its Menu Magazine with a “Products We Love” promotion which features a contest focused on it’s Private Brands.

To participate customers may enter by going to www.wegmans.com/productswelove and entering a response between Feb. 7 and  11:59 p.m. (EST) on Feb. 28. Wegmans said one winner will be selected at random. Shoppers must subscribe to Wegmans Fresh Stories blog by email and submit a comment about which Wegmans brand product they’ve fallen in love with over the past decade and why.

Did Wegmans Basting Oil capture your heart?

Was it love at first bite the first time you tried Wegmans Super Yogurt?

Did the Wegmans Ultimate Chocolate Cake take your breath away?

Responses to date have included:

My family and I fell in love with the Wegman’s basting oil. It is so easy to use and makes the preparation of so many foods incredibly easy and absolutely delicious. My husband loves to roast fresh vegetables from Wegmans, in the oven. My teenage daughters enjoy pan searing potatoes and steaming vegetables, especially stringbeans. I love to create the various seafood Al Forno recipes, the shrimp from Belize being one of our absolute favorites. We use basting oil all the time. We wish it came in a larger bottle! We can’t cook without it.


I ADORE Wegmans brand low-fat yogurt. Cherry is my favorite flavor. I eat at least two a day! It’s creamy, not too sweet, and hits the spot. It’s a treat I feel good about!

Wegmans is a brand I trust. No matter what the product, I always try Wegmans brand and am always more than satisfied. Not to mention the prices are incredible!

Thank you for being a store I love to shop at and can count on!


I love ALL of the “Super Yogurts”, including the new fruit on the bottom lineup. I was so excited to see Cherry yogurt finally!!! Cherry has always been my favorite yogurt flavor, and Wegmans Super Yogurt has always been my favorite brand; now I have the best of both worlds! My husband and I both eat a yogurt daily because not only is it tasty, but it’s such great nutrition for our bodies! When my mom was up visiting from North Carolina, she bought some to take back home with her to share with my dad!

Submissions must be received by February 28 to be included in the drawing.

A winner will be selected at random, announced on the blog and awarded a gift basket of “Products We Love” from the winter issue of Menu Magazine. A $110 value, it includes Wegmans 12-inch saute pan, Wegmans Basting Oil, Pumpkin Seed Oil, Thai Culinary Stock, Super Pasta and more. A $40 gift card is included for the value of featured perishable items.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.