Daymon to Present at ECRM’s Private Brand Food and Meal Solutions EPPS

Private Brand broker Daymon Worldwide, will present on several topics at ECRM’s Private Brand Foods and Meal Solutions EPPS  events, taking place in Dallas, Texas, the week of April 10, 2011. The Private Brands Food segment will focus on store consumable grocery, snacks, beverages, dairy and frozen, while the Meal Solutions segment will focus on meat, poultry, seafood, deli, prepared foods, bakery & produce.

Daymon will provide general sessions on the following topics:

• Global Thought Leadership Fostering Change
• Innovations in Product, Packaging and Process
• Meal Solutions – Looking Over the Horizon
• Driving Strategic Partnerships
• Communicating with the Changing Consumer; the impact of Social Media
• A Glimpse into the New Food Safety Landscape

Through these programs, retail participants will gain insights into product and packaging innovation; turnkey solutions; best in class merchandising; marketing and design insights; and quality assurance and WIC applications. Daymon will also moderate roundtable discussions on various topics. There will also be a comprehensive review of the opportunities for retailers across all channels to provide their customers with meal solutions in a more compelling way.

The event will provide retailers with the opportunity to meet with  suppliers in private display rooms. Schedules are preset according to category responsibility and focused upon presentation and review of new lines, new items and promotions. Meetings are supported by ECRM’s MarketGate software which enables retailers to scan items of interest and note pertinent follow ups on ipads or tablet computers provided by ECRM. Buyers and suppliers have access to secured follow up site where they can review notes and sections, automatically download product images and data into the retailer’s custom item forms.

“Through this unique event, we will showcase Daymon’s integrated strategy, progressive sourcing capabilities, innovative product development, marketing and design expertise in a focused and targeted way,” says Renee Barch-Niles, Daymon VP Business Development Team. “We anticipate great representation from existing Daymon suppliers as well as prospective new sources. Through this event, we are setting the stage for future Private Brand interactions with suppliers and customers to build great programs and develop new opportunities.”

For more information on ECRM’s Private Brand Foods or Meal Solutions events, please contact Ed Reilly at (440) 528-0425 or ereilly@ecrm.marketgate.com.

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Christopher Durham

President & Chief Strategist at My Private Brand/Folio28 LLC

Christopher Durham is the president and founding partner of the retail and Private Brand consultancy Folio28. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience, creating, launching and building billion dollar Private Brands.

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