Private Brand Coffee Capsules Emerge In Europe

United Coffee, one of Europe’s largest independent coffee companies, announced the rollout of a premium, espresso coffee capsule system for the Private Brand retail market.

This will enable retailers to enter the capsules market which is growing by an estimated 30% a year, by selling their own capsule solution, taking on established players in the European market. In turn, United Coffee aims to use its expertise to become the leading supplier of single portion capsules across the region.

The system, which produces barista quality espresso, will be targeted at the retail market of leading supermarket chains. In the retail space, the system will enable United Coffee’s retail clients to enhance their product offerings and build stronger customer relationships by selling the machines and capsules with their own branding and different coffee flavours. Customers will also have the convenience of purchasing the capsules during their regular visits to the supermarket.

The fully automatic, Swiss-designed machines have been extensively tested and successfully introduced in Switzerland. The retail roll-out will be directed at United Coffee’s clients in the Netherlands, France, Spain, Germany, the UK and Scandinavia. This will enable United Coffee to further strengthen relationships with its core retail customer base.

Per Harkjaer, United Coffee Group CEO commented:

“The market for high-end espresso capsule systems is being fuelled by demand for premium quality coffee and an overall trend towards convenience. We expect United Coffee’s premium espresso capsule system, combined with our strong customer base and experience to have a significant impact on the retail market across Europe.”



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.