Inspired by cake shop chalkboards the designs have hand drawn illustrations, make each package unique and give a handmade boutique cake shop feel.
The design emphasizes the use of quality ingredients, hand decoration and personality of the products through ingredients based illustration. The packs speak to the consumer with the friendly approach of “I’ve got my eye on… or I’ll have a slice of”. The line includes 14 productsincluding: Red Velvet Cupcakes, Chocolate Whoopie Pies, Chunky Monkey Loaf Cake and Toffee Popcorn Triple Layer Cakes.
“We are very proud of the new Tesco Standard Plus Cake range. To come up with an engaging and elegant solution that not only stands out at the fixture but also uses the whole of the pack to communicate the quality of ingredients and personality of the product, is testament to the insight and ability of our design team.”