Private Brand Goes to Africa

Woolworths South Africa partnered with The Cape Town Toiletry Company under the creative direction of Todd Anderson, they the worked with some of South Africa’s most renowned design studios in the development of the African Spa Private Brand.

The brand captures the vibrancy and culture of the African continent, adopting rich tones of orange, yellow and dark brown balanced alongside lighter shades of green and purple. The jar shapes resemble traditional clay pots with screen printed African inspired ingredients on the outside.

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Christopher Durham
Christopher Durham is the President of My Private Brand and the Co-founder of The Vertex Awards. He is a strategist, author, and consultant who has worked with Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro, Lowe’s, Food Lion, Hannaford and more building private brands. Durham has published five definitive books on private brands including his first book Fifty2: The My Private Brand Project. In 2017, he will debut his latest book Vanguard: Vintage Originals a look at innovation and disruption in private brand going back to the mid-1800’s. Durham lives in Charlotte, NC with his wife Laraine and two daughters Olivia and Sarah.