Private Brand Goes to Africa

Woolworths South Africa partnered with The Cape Town Toiletry Company under the creative direction of Todd Anderson, they the worked with some of South Africa’s most renowned design studios in the development of the African Spa Private Brand.

The brand captures the vibrancy and culture of the African continent, adopting rich tones of orange, yellow and dark brown balanced alongside lighter shades of green and purple. The jar shapes resemble traditional clay pots with screen printed African inspired ingredients on the outside.