Private Brand Goes to Africa

Christopher Durham Feb 3, 2011 0

Woolworths South Africa partnered with The Cape Town Toiletry Company under the creative direction of Todd Anderson, they the worked with some of South Africa’s most renowned design studios in the development of the African Spa Private Brand.

The brand captures the vibrancy and culture of the African continent, adopting rich tones of orange, yellow and dark brown balanced alongside lighter shades of green and purple. The jar shapes resemble traditional clay pots with screen printed African inspired ingredients on the outside.


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Christopher Durham

Vice President of Retail Brands at Theory House

Christopher Durham is the founder of My Private Brand and the VP of retail brands at Theory House, the branding and retail marketing agency. He is the author of “Fifty2: The My Private Brand Project,” a consultant, strategist and retailer who has worked with the world’s largest retailers to build, manage and grow compelling billion dollar brands.

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