Loblaw, Canada’s largest food retailer, on Wednesday announced that its stores in Ontario and Quebec will now carry WiseSource Salmon.
The salmon is farmed Atlantic salmon raised in Canadian waters using a method called Integrated Meulti-Trophic Aquaculture (IMTA). IMTA is a method of growing multiple and complementary organisms in proximity to provide healthier waters through a balanced ecosystem management approach.
“Fresh farmed Atlantic salmon is the most popular fresh fish we sell,” said Paul Uys, Loblaw’s VP of sustainable seafood. “As we work toward our 100 percent sustainable seafood goal we understand that success requires collaboration with our vendors and partners to ensure we make the most sustainable seafood available to our customers based on current methods, existing standards and innovative practices such as IMTA.”