Loblaw To Carry Sustainable Salmon

Loblaw, Canada’s largest food retailer, on Wednesday announced that its stores in Ontario and Quebec will now carry WiseSource Salmon.

The salmon is farmed Atlantic salmon raised in Canadian waters using a method called Integrated Meulti-Trophic Aquaculture (IMTA). IMTA is a method of growing multiple and complementary organisms in proximity to provide healthier waters through a balanced ecosystem management approach.

“Fresh farmed Atlantic salmon is the most popular fresh fish we sell,” said Paul Uys, Loblaw’s VP of sustainable seafood. “As we work toward our 100 percent sustainable seafood goal we understand that success requires collaboration with our vendors and partners to ensure we make the most sustainable seafood available to our customers based on current methods, existing standards and innovative practices such as IMTA.”



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.