Matthews-based retailer Family Dollar announced it has designated Fort Worth, Texas-based Marketing Management, Inc. (MMI) to be their exclusive, in-house Private Brand sales and marketing agency. Through this strategic partnership MMI will assist Family Dollar with Private Brand category sales, research analytics, onsite private brand support, quality assurance and consumer insights.
“A compelling assortment of Private Brand merchandise across the store gives our value-conscious customer more choices and complements the increase in national brand products from food to housewares,” said Don Hamblen, Family Dollar Senior Vice President – Customer Marketing. “Enhancing our Private Brand offering is a key strategic initiative for Family Dollar aimed at driving improved margins and customer loyalty.”
MMI maintains relationships with over 600 manufacturers of private brand products in virtually every category of the retail food and drug business, and works to promote the increased sales of these products through innovative marketing programs to raise awareness and consumer perception of the operator’s retail brands.