CAREERS: Manager, Associate Private Brand – Giant Eagle

Manager, Associate Brand – Giant Eagle
Pittsburgh, PA
Giant Eagle Inc., ranked 40 on Forbes magazine’s largest private corporations list and recipient of Grocery Headquarters’ 2007 Retailer of the Year Award and the EPA’s ENERGY STAR Retail Partner of the Year Award, is one of the nation’s largest food retailers and food distributors with approximately $8.2 billion in annual sales. Founded in 1931, Giant Eagle, Inc. has grown to be the number one supermarket retailer in the region with 164 corporate and 58 independently owned and operated supermarkets in addition to 156 fuel and convenience stores throughout western Pennsylvania, Ohio, north central West Virginia and Maryland.
Giant Eagle was previously named America’s Second Harvest Regional Retailer of the Year for its support of local food banks, and also actively supports numerous community events, the United Way, Childrens’ Hospital, Race For The Cure and other non-profit organizations. The company also has created education initiatives such as Apples For The Students, which has provided millions of dollars in computer equipment, software and other classroom learning tools for local schools and the Be A Smart Shopper school nutrition program. Further information can be found at

Position Summary
Partner with cross function teams to introduce new products and improve existing offerings and go to market strategies to achieve the Annual Business Plan sales, profits, and share goals for a portion of the Own Brands department.

Job Responsibilities

  • Drives own brand product development and improvement efforts within specified lines of business, consulting with the brand manager. Activities include developing the business case, partnering with internal quality teams for testing and supplier validation, managing packaging design development, developing and executing marketing plans and managing progress of internal and external partners against timelines.
  • Uses internal and external data sources to develop reports and ad hoc analyses to monitor progress against goals, provide insights to own brands and category management teams and uncover new opportunities.
  • Works with suppliers and partners to keep up with quality standards and improve cost to benefit own brands and category performance
  • Meets regularly with category managers to provide updates and advance key own brand and category initiatives.
  • Little or no financial or budgetary responsibility


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.