Target Goes Playful With Circo

This week Minnesota based superstore retailer Target reprises its now annual attack on the club store large pack with a flyer that features all national brands on the cover with the headline “Big Brands. Small Prices.” However, Target continues its dedication to Private Brands with interior pages focused on Up & Up and the playful children’s Private Brand Circo as well as a scattering of Market Pantry, Archer Farms, Target Home, Room Essentials, Embark and bikini’s by Xhilaration.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.