2011 Is Here. What Does It Mean for Private Brands?

The Private Label Manufacturers Association (PLMA) presents this intriguing look at what’s in store for Private Brands in 2011 in the latest edition of their online video magazine PLMALive! Get an advance look at this year’s trends and prospects from news anchor Jodi Daley and PLMA President Brian Sharoff. Find out what lies ahead for supermarkets, drug chains and mass merchandisers from veteran commentators Michael Sansolo, Len Lewis, and David Merrefield.  Plus Tim Simmons discusses the latest Nielsen market share trends and Gfk’s exclusive consumer opinion findings.

Watch PLMA Live!

The PLMA is a sponsor of My Private Brand.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.