Retailers continue to explore the “wild west” free-for-all that has emerged out of web 2.0 and social media; Facebook, You Tube, Twitter and Four Square seem to be the buzz around conference tables in retail corporate offices around the globe. But with rare exceptions few have done it well and most have lacked the commitment, understanding and sincerity to engage with their customers on the Internet.
So it’s nice to see a small regional grocer attempting to engage their customers. Upstate New York based grocer Price Chopper has 71 stores in New York, eight in Pennsylvania, seven in Connecticut, fifteen in Massachusetts, two in New Hampshire and thirteen in Vermont. Their growing online effort includes an official blog “Chopper Shopper Chatter” hosted on the free version of WordPress, updated a few times a month, I would like to see them self host, own a domain and post more regularly; a Facebook page updated more often with more than 47,356 Facebook “likes” and a relatively active discussion and the official Price Chopper Twitter account PriceChopperNY with more than 3,100 followers and 1,646 tweets.
This week the blog “Chopper Shopper Chatter” features an integrated promotion in which six lucky people will “Win Free Groceries for a Year” contest
Price Chopper customers who use their AdvantEdge loyalty card and purchase any combination of 10 items from the Price Chopper, Central Market Classics, Clear Value, Price Chopper Naturals, Full Circle or Top Care Private Brands over a two week period and will be automatically qualified to win. From January 23 to April 16, customers will have a chance to win every two weeks. Up to six entries per period.