Private Brand Coffees, Mommy Bloggers and Smart & Final

The Los-Angeles based non-membership warehouse store Smart & Final announced a new Private Brand promotion in a You Tube video by influential “mommy blogger” Amy Barseghian. The contest will celebrate the return of the Private Brand Ambiance coffees in January. The contest will run January 19 through February 8 on Barseghian’s blog at www.mommy-mentor.com. Entrants have a chance to win a $150 Smart & Final gift card and a gift basket containing six Ambiance coffee products.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.