THEY, the Amsterdam-based communications agency, introduce the latest collection of designer bottles for Zarb, their Private Brand champagne. This is a great way to expand the whole idea of Private Brands. Following the successful launch of the champagne in the Netherlands in 2009, Zarb has also been introduced in Belgium, France, Asia, the United States and beyond.
For the new collection, THEY are again working together with international pioneers such as deep sea photographer David Shale, underwater photographer Zena Holloway and renowned costume designer Vin Burnham. The new collection was officially launched at the opening of a pop-up store in Amsterdam’s trendy ‘Nine-Streets’ district. Divers surfaced from the canal and delivered the collection to the store, which were open from 15 December until the beginning of January.
Zarb is a unique combination of traditional champagne with an unconventional look. The brand owes its name to French slang—‘zarb’ means ‘bizarre’. Following 2009’s Skin Collection with photography by Cornelie Tollens, the new collection Deep Black: The Underwater Exploration has taken the wonders of the underwater world as its inspiration.