Private Brand “Love Saves The Day”

Private Brand has many representations and definitions but I particularly love it as a tactic for restaurants and cafes to carry their brand beyond their kitchens to food lovers homes. These packages were designed by James McCarthy for the independent cafe Love Saves The Day in Manchester, England. The brief was to create a brand design that could be used on a variety of bags, bottles and jars. It had to look appealing to young creative types and older customers, the retro feel accomplishes that and is fashionable and of the moment.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.