As part of their recently concluded eighth annual “Hunger Has a Cure” campaign, Delhaize owned Food Lion, Bloom, Harveys, Reid’s and Bottom Dollar Food Stores donated a record 1.5 million pounds of food for local food banks affiliated with Feeding America.
The initiative enabled shoppers to buy ready-made boxes of Private Brand food or contribute food in bins. Participants purchased about 250,000 boxes during the effort, which ran from November 17 through December 28.The food boxes held five to seven items and were available at for $4.99 each.
Since the Salisbury, N.C. based grocers first teamed up with Feeding America in 2002, more than 250 million pounds of food have been donated to the organization and its affiliated food banks.
In 2010 alone, Food Lion Family and Bottom Dollar Food grocery donations to Feeding America came to more than 34 million pounds of food worth more than $51 million.