This past June Illinois based drugstore chain Walgreens announced that it would reintroduce a limited beer and wine selection in about 3,100 of its roughly 7,500 stores. The drugstore has plans to stock the alcohol in about 5,000 stores by the end of 2010.
Wine began appear on Walgreens shelves not long after the announcement. And just after the beginning of the year beer began to make an appearance in store.
The new Private Brand “Big Flats 1901 Lager” is produced by the Genesee Brewing Company in New York, famous for its Cream Ale. The premium American lager occupies a price position at shelf that is less than premium with a six-pack recently on sale for $2.99.
According to the beer blog Doing Beer Justice:
The beer pours a light, pale golden in color, with a quarter-inch of foamy head that dissipates rather quickly. It is amply carbonated. The aroma is fairly light, sweet, a bit of malt grain, and a slight hint of green apple. The taste was better than expected. It does drink very light, but has some malt, cornbread, and a touch of hop bitterness. Many beers of this “caliber” have metallic, sour, heavy green apple or other off tastes and aromas. This is a solid cheap American adjunct lager. I would take it over most beers of its price range.