Austin, Texas based natural and organic grocer Whole Foods Market is introducing a new line of Private Brand products aimed at healthier eating, called Health Starts Here. The line, which will include convenient sides, salads, snacks and ready-to-cook entrée options, as well as frozen vegetables and sprouted grain breads, are based on ingredients that are whole, fresh, natural, organic and neither refined or highly processed. The products are part of a larger effort to help its customers improve and clean up their diets, and include educational efforts, both in store and online.
One of the simplest ways you can make a fresh start is to begin food shopping, cooking, and eating with our Four Pillars of Healthy Eating in mind. If you shop at Whole Foods Market, you can simply look for the Health Starts Here™ signs to help guide your choices. It’s important to note that our Health Starts Here program is not a diet. It’s simply an approach to wellness guided by our Four Pillars of Healthy Eating: whole food, Plant-strong™, nutrient dense, and healthy fats.