Morrison’s Nabs Belinda Youngs to Build Private Brands

Morrisons chief executive Dalton Philips has underlined his determination to grow the supermarket chain by appointing four new senior managers.

Mr Philips, who replaced Marks & Spencer-bound Marc Bolland in March, said the appointments will drive his plan to make the Bradford, England based group “different and better than ever”.

The UK’s fourth-biggest supermarket chain behind Tesco, Asda and Sainsbury’s, faces a tough 2011 from resurgent rivals, increasing costs and downbeat consumers. While its growth has outstripped competitors for much of the past two years, it has slipped back recently.

In October, Mr Philips outlined plans to expand into convenience and online retailing, plus enhance its Private Brands.

Mr Philips, who joined from Canadian grocer Loblaw, said the hirings “represent a big step forward in the strength of our operational and strategic capabilities and the pace at which we can execute”.

He added they reflect the group’s ability to attract “the brightest and best talent”.

Belinda Youngs joins as own-brand director from grocery chain Sobeys in Canada, where she was chief marketing officer. She will be responsible for all Morrisons’ private brand work, “developing the Morrisons’ own label as a leading brand”.

Ms Youngs, who will report to Mr Hodgson, is said to have extensive label development experience and has held senior trading and buying posts with Sainsbury’s.

Source: Yorkshire Post

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.