CAREERS: Manager Brand Management – Private Brand – Toys R Us

Manager Brand Management – Private Brand – Toys R Us
Job Number:

**Note: Travel is required, domestic and international – 25% **

The Manager Brand Management reports to the Director Product Development & Brand (Girls) and will serve as the brand steward and gatekeeper for the assigned brands and is responsible for the day-to-day running of the business. S/He will be the primary manager supporting the designated brand’s merchandising objectives across all countries (US, Canada, UK, France, Spain, Central Europe, Japan and Australia) and across all formats (stores, online, franchises and other).  The manager will work closely with the managers in product development and packaging, as well as with merchants and the Merchandise Planning and Allocations teams.

  • Manage financial plans by brand, by season, with input from the merchant and product development teams.
  • Lead the expansion of the range of private label products across the division to achieve corporate sales growth, profit and productivity targets.
  • Responsible for leading private brands’ increased penetration globally.
  • Create integrated global product ranges and brands that incorporate specific country requirements and opportunities to achieve budget and target margins.
  • Organize, prepare, and host seasonal line reviews and Subject Expert Team meetings and conference calls.
  • Determine plans to develop a core range, establish driver items and recommend a pricing hierarchy for assigned brand.
  • Collaborate with the Merchant team and Product Development partners.
  • Manage the brand growth and profitability targets while identifying unique product offerings that achieve customer relevance and market differentiation.
  • Determine plans to develop a core range, establish driver items and recommend a pricing hierarchy for assigned brand.
  • Evaluate and manage sales and product flow to optimum support levels.
  • Control SKU/item count within brands and ensure that all new products are appropriately placed and positioned within the brands.



  • Bachelor’s degree required, Master’s degree highly regarded.
  • 5 + years of experience with proven track record in Brand Management.
  • Intermediate to expert skills in negotiation, measuring key performance indicators and Financial Analysis including Retail Math.
  • Intermediate to expert level skills in Microsoft Excel, Word, PowerPoint and Outlook
  • Must have Financial Planning and Financial Management experience.  Responsible for the monthly global forecast.
  • Travel is required, both domestic and international.

Job Function

  • Product Development

Organization: Headquarters
Primary Location
: USA-NJ-Wayne
Work Locations
: Headquarters (5905) One Geoffrey Way, Wayne, 07470-2030
: Full-time
Job Type
: Standard
Education Level
: Bachelor’s Degree
: Yes, 25% of the time

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.