Rochester, New York based grocers Wegmans recently launched the Wegmans Organic Fruit-on-the-Bottom Super Yogurt Private Brand products. Mary Ellen Burris, Wegmans’ senior vice president of consumer affairs announced the launch in her weekly blog, “The Scoop on Food Market News and Concerns”
Every industry has its jargon so FOB could mean Freight-On-Board or Fresh-Off-The Boat; however in the yogurt business, it means Fruit-on-the-Bottom. In 2008, we introduced Organic Blended Super Yogurt. After more product development, we’re now ready with Organic Fruit-on-the-Bottom. This addition addresses concerns of some customers about the Blended Super Yogurt. We heard from vegetarians about the presence of ingredients not acceptable to them; so the new line is 100% vegetarian (no fish oil or beef gelatin). The heart-healthy omega-3s include 45-50 mg of DHA extracted from a flavorless, plant-based source (algae). A new plain yogurt included in this line has only 90 calories and no added sugar, also a customer concern with the blended yogurt.
What makes a Super Yogurt is the addition of pre- and pro-biotics that may support the immune system and healthy digestion. Just to review (probably dangerously close to more than you wanted to know), probiotics are “good gut bugs,” lots and lots of specific strains of live and active bacteria that coat the digestive tract and help fight off bad bugs. Prebiotics are a type of dietary fiber that help the probiotic bacteria travel through the upper digestive system to the lower part where it does good.
The milk for these products comes from USDA organic-certified dairy farms, all located within a 30-mile radius of the Upstate Niagara Cooperative plants in New York State, in business since 1965.
So stir it up and let us know what you think.