10x the Life Brand With Shoppers Drug Mart

Toronto based drug retailer Shoppers Drug Mart announced a stock-up event to promote its health and beauty Private Brand – Life Brand. The promotion will run between January 1 and January 7, customers can earn extra points in their Shoppers Optimum loyalty program by purchasing multiple Life Brand products.

Under the Shoppers Optimum Program, Shoppers Optimum cardholders collect points to earn discounts on future purchases. Shoppers with a valid Shoppers Optimum loyalty card will earn five times the points with a three-item purchase, 10 times the points with a four-item purchase and 20 times the points with a five-item purchase.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.