Nominations Open For Private Label Hall Of Fame

The Private Label Manufacturers Association (PLMA) and the trade publication Private Label magazine are seeking nominations for the 2011 Class of the Private Label Hall of Fame. Qualified nominees should be career Private Brand professionals -living or deceased- who have contributed to the growth of store brands in the consumer marketplace. Nominees may come from the retail, wholesale, manufacturer, supplier, and service communities. Winners will join past Hall of Fame Private Brand icons including: Dave Nichols – Loblaws Supermarkets, Peter Schwartz – Daymon Worldwide, Sir Teary Leahy – Tesco, Joe Columbe – Trader Joe’s, Karl & Theo Albrecht – Aldi and Jim Sinegal – Costco.

Ballots are due by Monday, January 17th and should be sent to Kurt Goldschmidt at PLMA in NYC. Download the Nominating Ballot to nominate a Private Brand professional.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.