Happy New Year from My Private Brand!

It is that time of year again, and I wanted to take a minute to wish each of you a Happy New Year and to reflect on some of the opportunities that this year brought. This blog and Private Brand have grown at an unparalleled pace and with it came new challenges, opportunities and best of all new friends.

The Private Brand community has responded to this site and the LinkedIn Group with passion and loyalty making My Private Brand the daily destination for more retail, agency, manufacturer and broker executives than any other Private Brand  site. And more than 200 of those readers joined me as I chaired the groundbreaking Private Brand Impact conference in Chicago. I look forward to meeting each of you at the 2011 conference and discovering where we will take Private Brand in the years to come.

Over the last two years I have published more than 1,200 posts with some amazing guest posts from industry leaders including Perry Seelert, Dean Crutchfield, Alex Miller, Rob Wallace, Eric Ashworth and Scott Lucas just to name a few. If you are interested in writing a guest post please let me know, I am always excited to broaden the conversation and encourage the growth of Private Brand.

And finally, to all my readers, I hope the New Year brings prosperity to your brands and happiness & good health to you and your families.

Happy New Year,
Christopher Durham

”We will open the book. Its pages are blank. We are going to put words on them ourselves. The book is called “Opportunity” and its first chapter is New Year’s Day.”
Edith Lovejoy Pierce



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.