Walmarts Marketside Continues To Grow

This is my second post this week that owes its existence to one of my favorite blogs Fresh & Easy Buzz. Occasional the F&E Buzz strays from its focus on Tesco’s Fresh & Easy to other retailers, this week their gaze shifted to Walmart’s premium fresh brand Marketside. The brand continues to evolve and grow giving Walmart shoppers a real reason beyond price to choose Walmart over the other guy.

Recently launched items include:

  • Marketside Mushroom And Cheese Half-Moons and Grilled Chicken and Spinach Ravioli.
  • Marketside Chicken Tortilla Soup
  • Marketside Classic Smooth Guacamole. This SKU is a larger version (2/7oz Trays instead of pouches)
  • Marketside Artisan Petite Cranberry Walnut Loaf. This new specialty bread is one of a number of new varieties Walmart is launching to go with its existing “Marketside” bread, roll and baked goods lines.
  • Marketside Roasted Garlic Hummus. The variety is one flavor in the multi-SKU new line of “Marketside” packaged, fresh-refrigerated hummus.

2011 should be a big year for Walmart and their Private Brand Marketside with new launches expected in the first quarter.

Read the entire Fresh & Easy Buzz post



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.