Private Brand Is The Global Retailing Strategy

Research & Markets has released a report which provides an overview of the expansion strategies of the world’s largest and most international retailers, and evaluates how they perform, both in relation to each other and compared to the overall retailing market. It analysis the main strategies of global retailers in terms of channel and store formats, international expansion, internet retailing opportunities, as well as product mix and private label, highlighting how these are likely to evolve.

The Global Corporate Strategies in Retailing global briefing offers an insight into the size and shape of the retailing industry, highlights emerging trends, their effects on retailing in markets around the world, on the development of channels and consumers’ shopping patterns. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market – be they the developments of new store types, the importance of non-store retailing, economic/lifestyle influences, private label or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Objectives of the Global Briefing:

  • The main objective of this report is to provide an overview of the global expansion strategies of the world’s largest and most international retailers. It also evaluates how they have performed in relation to each other and compared to the overall retailing market, and how they are forecast to adapt their strategies.
  • This report analyses the main strategies of global retailers in terms of channel and store formats, international expansion, internet retailing opportunities, as well as product mix and private label.
  • Key format strategies include a move towards improving value perception, alongside more targeted store layouts to respond to socio-demographic trends.
  • The international expansion strategies adopted by large retailers are set to focus on major emerging markets, especially second-tier cities offering significant growth opportunities, while the development of franchise stores should help widen their global presence.
  • Internet retailing strategies will be increasingly prominent for major retailers, in order to benefit from new consumer behaviors and technological trends favoring greater familiarity with, and more frequent use of online shopping.
  • Key recent trends in terms of product mix and private label highlight how retailers have reacted to the economic downturn by focusing on budget private label, and how the product mix balance between value and premium, and food and non-food is set to evolve, with a greater emphasis on health and convenience.
  • The retailers’ strategies are discussed in the context of broader external factors, which influence demand, such as consumer trends, and socio-demographic and macro-economic conditions.
  • This report covers grocery retailers, non-grocery retailers and non-store retailers.

Key Findings:

  • Retailers with a discount or a strong value orientated positioning are among the fastest growing players. New store concepts across most channels feature a marked prevalence towards low prices in order to give them a distinct competitive advantage.

For more information please click on:
http://www.researchandmarkets.com/product/095bc0/global_corporate_strategies_in_retailing



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.