Research and Markets has announced the addition of the “Pricing and Private Label in Consumer Health” report to their offering.
Pricing pressures dominate the strategic landscape of consumer health. Rising costs of production, expensive imports, fluctuations in foreign currencies and growing competition place a high burden on companies revenues. Consumers are buying inexpensive options, such as private label and generic products, as their purchasing power has decreased due to the global recession. The current challenges presented to the industry and consumers require a revision of pricing and branding strategies.
The Pricing and Private Label in Consumer Health global briefing examines the size, growth trends and potential opportunities in the Consumer Health market. The strategic analyses include assessing the impacts of changing regulations, research breakthroughs and public health concerns on both the market and leading companies. Consumer attitudes towards the products and their personal healthcare needs are also explored.
Product coverage: Adult Mouth Care, Allergy Care, Analgesics, Calming and Sleeping, Child-Specific Consumer Health, Cough, Cold and Allergy (Hay Fever) Remedies, Digestive Remedies, Ear Care, Emergency Contraception, Eye Care, Herbal/Traditional Products, Medicated Skin Care, NRT Smoking Cessation Aids, OTC Obesity, OTC Statins, OTC Triptans, Slimming Products, Sports Nutrition, Vitamins and Dietary Supplements, Wound Treatments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why this report?
- Get a detailed picture of the Consumer Health market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the markets major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Key Topics Covered:
- Pricing Strategies
- Events Affecting Prices
- Private Label and Generics Trends
- The Fight for Market Share
- Consumers and Pricing
- Future Strategies
- Report Definitions
For more information visit http://www.researchandmarkets.com/research/8ed76c/pricing_and_privat