Pricing and Private Brand in Consumer Health

Research and Markets has announced the addition of the “Pricing and Private Label in Consumer Health” report to their offering.

Pricing pressures dominate the strategic landscape of consumer health. Rising costs of production, expensive imports, fluctuations in foreign currencies and growing competition place a high burden on companies revenues. Consumers are buying inexpensive options, such as private label and generic products, as their purchasing power has decreased due to the global recession. The current challenges presented to the industry and consumers require a revision of pricing and branding strategies.

The Pricing and Private Label in Consumer Health global briefing examines the size, growth trends and potential opportunities in the Consumer Health market. The strategic analyses include assessing the impacts of changing regulations, research breakthroughs and public health concerns on both the market and leading companies. Consumer attitudes towards the products and their personal healthcare needs are also explored.

Product coverage: Adult Mouth Care, Allergy Care, Analgesics, Calming and Sleeping, Child-Specific Consumer Health, Cough, Cold and Allergy (Hay Fever) Remedies, Digestive Remedies, Ear Care, Emergency Contraception, Eye Care, Herbal/Traditional Products, Medicated Skin Care, NRT Smoking Cessation Aids, OTC Obesity, OTC Statins, OTC Triptans, Slimming Products, Sports Nutrition, Vitamins and Dietary Supplements, Wound Treatments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the markets major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Key Topics Covered:

  • Introduction
  • Pricing Strategies
  • Events Affecting Prices
  • Private Label and Generics Trends
  • The Fight for Market Share
  • Consumers and Pricing
  • Future Strategies
  • Report Definitions

For more information visit http://www.researchandmarkets.com/research/8ed76c/pricing_and_privat



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.