Private Brand Hooch from BBDO

Although this is not the typical retailer owned Private Brand it is cool work that certainly falls into the spirit of Private Brand.

Created by designer Allan Peters and copywriter Eric Hansen for the iconic ad agency Batten, Barton, Durstine & Osborn (BBDO’s) 80th Anniversary celebration.

BBDO Minneapolis was born during Prohibition. So it was only appropriate the agency’s 80th anniversary party be a speakeasy-themed soiree. The campaign created this campaign to get BBDOers excited about the clandestine celebration.”



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.