President’s Choice Debuts Private Brand Ipad App

Ontario, Canada based Loblaw today announced its President’s Choice Recipe Box App is now available in the Apple Itunes App Store for iPad. The app brings over 700 mouthwatering recipes, created by the President’s Choice brand chefs, to your fingertips – complete with photos, easy-to-follow instructions and videos.

“The President’s Choice Recipe Box App brings to life our extensive collection of recipes in an easy-to-use, highly interactive format specifically designed for iPad” explains Allan Lindsay, vice-president marketing, Loblaw Companies Limited. “The app makes it simple for busy families to create inspired and tasty meals with ingredients found at local Loblaw banner stores.”

Whether it’s for fun family fare, special occasions or holidays, the President’s Choice Recipe Box App is a convenient tool to help you search for your favorite recipes and discover new ones. Each recipe has been created and tested by the President’s Choice brand chefs to be easy, simple to prepare and delicious. Favourite President’s Choice recipes can be saved, emailed or shared on Facebook.

Building on the innovative solutions offered on pc.ca and in the President’s Choice Insider’s Reports, the President’s Choice Recipe Box App for iPad, developed in partnership with Intelliware Development, is the first mobile digital solution from the President’s Choice brand to help households manage their busy lives.

“Innovative enterprises like Loblaw are realizing the power of mobile platforms to interact with consumers and strengthen brand engagement,” says Dave Scapillati, VP Mobile Solutions, Intelliware. “Our long track record of building world class apps for top companies has given us a distinct advantage in helping our clients extend the reach of their apps into the consumer marketplace and on the App Store.”

The President’s Choice Recipe Box App is available for free from the App Store on iPad or at www.itunes.com/appstore.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.