Orange Chicken Wishes & Private Brand Dreams From Trader Joe’s

Monrovia, California based specialty grocer and Private Brand trend setter Trader Joe’s released its annual list of shoppers’ 51 “most favored favorite” Trader Joe’s Private Brand products for 2010.

The Most Favored Favorite Trader Joe’s Products of 2010

  1. Frozen Mandarin Orange Chicken
  2. Triple Ginger Snap Cookies
  3. Hummus
  4. Frozen Gyoza
  5. Frozen Croissants (Chocolate & Mini)
  6. 19 ¢ Bananas
  7. Charles Shaw Wines∞
  8. Greek Yogurt
  9. Whole Wheat/Multigrain English Muffins
  10. Frozen Roasted Chicken Burgers
  11. Chocolate Covered Almonds
  12. Candy Cane Joe Joe’s
  13. Vanilla Joe Joe’s
  14. All Natural Brined Turkeys
  15. Pumpkin Bread & Muffin Mix
  16. Olive Oils
  17. Sourdough Bread
  18. Pumpkin Butter
  19. Brussels Sprouts on the Stalk
  20. Almond Butter with Flax
  21. 21 Seasoning Salute
  22. Uncured Turkey Bacon
  23. Pumpkin Cream Cheese Spread
  24. Cranberry Orange Relish
  25. Frozen Pumpkin Ice Cream
  26. Frozen Joe’s Diner Mac ‘n Cheese
  27. Sour Morello Cherries
  28. Peanut Butter Pretzel
  29. Dark Chocolate Peanut Butter Cups
  30. Frozen Pumpkin Soufflés
  31. Dark Chocolate Sea Salt Caramels
  32. Organic Tomato & Roasted Red Pepper Soup
  33. Frozen Sweet Potato Fries
  34. Frozen Steel Cut Oatmeal
  35. Spiced Apple Cider
  36. Pita Bite Crackers
  37. Organic Olive Oil Popcorn
  38. Frozen Mahi Mahi
  39. Lemon Curd
  40. Lavender Dryer Bag
  41. Goat Cheese with Honey
  42. Dried Pitted Tart Montmorency Cherries
  43. Garden Patch Vegetable Juice
  44. Instant Spiced Chai
  45. Bruschetta
  46. Frozen Seeded Rolls
  47. Frozen Chicken Tikka Masala
  48. Blue Granite Jack Cheese Slices
  49. The Trader Joe’s Crew
  50. Sparkling Water
  51. Frozen Vegetable Masala Burgers
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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.