English cooperative grocers Budgens and Londis have launched a line of Private Brand bagged snacks, selling over 2,000 cases of each in the first week.
The snacks come in five varieties: onion rings, cheese puffs, bacon rashers, salt & vinegar sticks and prawn cocktail snacks.
Says Willie Hamilton, Budgens and Londis Trading Director: “As consumers continue to be driven by price, looking for best value, we continue to develop our own brand range and these new products offer a great product at a great price.”
Also new, and available to Budgens retailers only, are 6-packs of cchips in three variants: variety, ready salted and cheese & onion. This extension of the Budgens Private Brand follows the launch of the award winning Good Value 12-pack chips last year.
These Private Brand launches form part of an extensive brand review on family-size and multipacks to drive sales of chips/snacks in store. The brand management process focuses on core lines and improved availability, building ranges that are customer focused and challenge the slowest moving lines.