Taste the Crunch of Private Brand Chips

English cooperative grocers  Budgens and Londis have launched a line of Private Brand bagged  snacks, selling over 2,000 cases of each in the first week.

The snacks come in five varieties: onion rings, cheese puffs, bacon rashers, salt & vinegar sticks and prawn cocktail snacks.

Says Willie Hamilton, Budgens and Londis Trading Director: “As consumers continue to be driven by price, looking for best value, we continue to develop our own brand range and these new products offer a great product at a great price.”

Also new, and available to Budgens retailers only, are 6-packs of cchips in three variants: variety, ready salted and cheese & onion.  This extension of the Budgens Private Brand follows the launch of the award winning Good Value 12-pack chips last year.

These Private Brand launches form part of an extensive brand review on family-size and multipacks to drive sales of chips/snacks in store.  The brand management process focuses on core lines and improved availability, building ranges that are customer focused and challenge the slowest moving lines.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.