Bankruptcy, Private Brand & Great Coffee – A&P

This week brought the long anticipated bankruptcy announcement the icon of American grocery, A&P and as expected the speculation about its outcome and the vultures circling the body are everywhere. I thought it would be nice to take a look back at some of the vintage Private Brand packaging from A&P, like it, love it, or hate it the retailer and its Private Brands have extensively influenced modern retailing and branding.

and of course how could we forget 8 O’clock Coffee the granddaddy of then all.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.