K11-Private Brand from Japan

K11 Design Store is a new young and inspiring Hong Kong based retail store by K11 Art Mall. The Products are selected from outstanding designers’ brands all over the world, including but not limited to France, Italy, UK, Denmark, The Netherlands, USA, South Africa, Japan, Taiwan and Thailand.

The Hong Kong based design firm Blow created this brand new look including: identity, Private Brand packaging, website, environmental graphics and advertising. The package design is simple, modern and stylish it reflects the K11 brand personality and reinforces their credible voice of art and design.”



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.